I was listening to Brian Eno' Ambient 1: Music for Airports while preparing an exercise for my class. A commercial with a bunch of men in a pool hall talking about their concerns about a medical treatment. The commercial drew my attention because:
It was a bunch of guys:
- not talking about beer.
- the "natural-ness" of the discussion,
- the questions and answers seemed sensible/realistic, and
- what really got my attention was the methodical reading of counter indications and side effects.
The commercial was about Peyronie's disease (new to me). It's essentially a curvature of the penis caused by "fibrous scar tissue". It can make erections painful and other delightful symptoms.
Even if I forget the name of the disease and the name of the medication I will remember the calm methodical tone of the announcer. I didn't listen to the whole commercial, but any guy who does will have been treated to a seminar-equivalent discussion of the disease and treatment. It's a marked contrast to the breakneck speed at which other drug commercials race through the side effects and counterindications at breakneck speed.
I wonder if a curved carrot (as seen on /peyronies-disease.xiaflex.com/patient/) is the international symbol for the disease.
