McDonald's Texas Burger

I first saw this in the January 12, 2011 Marketplace section of the "Daily Diary of the American Dream" (Wall Street Journal) and again on WSJ's Japan Realtime. ("Japan Real Time is a newsy, concise guide to what works, what doesn’t and why in the one-time poster child for Asian development, as it struggles to keep pace with faster-growing neighbors while competing with Europe for Michelin-rated restaurants.")

McDonald's will be introducing limited time burgers in Japan where, according to the article, the Japanese line up for anything with limited availability.  (Could I go to the land of the rising sun and say, "Hey girls, come and get it - I'm here for only a limited time."?  Sure I could, but it wouldn't get the desired results.)