Guerrilla Marketing Condoms?

In the space of two weeks I've seen 4 different sealed condom packages in the University's parking lot. There were three Trojans (one white, one blue, and one red - a very patriotic color scheme) and one Durex (blue with white lettering).

I can understand that college age males (and the women who are their objects of desire) are the ideal target market, but I've enjoyed idly speculating whether what I've seen reflect

• a successful guerrilla marketing campaign,
  
• the failure of the Bush administration's Abstinence Only campaign,
• a failed marketing campaign (students discarding samples),
• the aftermath of aftermath of an orgy which never made the papers, or
• something else (your suggestions welcome).