A random mental walk.

Thursday, May 27, 2010

Donburi for $2.99

If there was any doubt that the suburbs have become more ethnically diverse, a recent supermarket flier should lay that to rest.

I have no idea if $2.99 for 11.29 oz of Ajinomoto Donburi is a good price, let alone what Donburi is.  (Thank goodness for the web: from www.japan-guide.com/e/e2342.html"I learned that donburi is a general term for 'bowl'.  However, it also popularly refers to a bowl of cooked rice with some other food served on top of it.")  A closer look at the ad shows a simplified oriental script beneath each description.  Kanji? Hangul/Chosongul?
Does this have ramifications?  Does it mean that the Chinatowns, Little Koreas, Little Indias in the city will lose customers as those shopping for ethnic supplies shop closer to home?  Check back in 5 years.

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