In the course of his interview with On the Media Paul McMullan, a News of the World reporter, mentioned swapping Sylvester Stallone's mother phone number for David Beckham's. His point very simply was that he was giving the public what they wanted.
If the public didn't buy what the papers pandered the paper wouldn't shovel it. Drug dealers use the same rationale.
Paul McMullan gained notoriety as the journalist, who, after being tipped off by a cop, about Jennifer Elliot (Denholm Elliot's daughter) desperate search for drugs, persuaded her to pose topless. With the unerring logic of humiliation Jennifer Elliot eventually committed suicide. The interview is worth a listen.
A random mental walk.
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