A random mental walk.

Tuesday, July 23, 2013

Brazil, Home of the $30 Cheese Pizza

"In economics, things take longer to happen than you think they will, and then they happen faster than you thought they could." ~Rudiger Dornbusch, an economist who spent his last 27 years at MIT.

I was led to the quote from a NY Times article about the high cost of living in Brazil, "Prices Fuel Outrage in Brazil, Home of the $30 Cheese Pizza" (http://www.nytimes.com/2013/07/23/world/americas/prices-fuel-outrage-in-brazil-home-of-the-30-cheese-pizza.html), then through an English translation of a Braziliam economics blog (The Drunkeynesian: thedrunkeynesian.blogspot.com/)

I imagine that when someone waxes lyrical about Ipanema, its sparkling beaches and heavenly weather, I'll be prompted to add, "And the $30 pizza."  Consumer anger has been fueled by a law requiring retailers to detail on receipts how much tax customers were charged.  The article cites one $92 grocery bill, $25 of which was tax.

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